At the MUSA, humans and the natural world coexist.
MUSA Mexico, otherwise known as Museo Subacuático de Arte, is a contemporary art museum with one quality that sets it apart from the rest: It’s completely underwater. MUSA practices the art of conservation. They are bringing the vivid worlds of sculpture and coral reefs together, and adding a sense of adventure and awareness that you can’t get anywhere else. Here, humans and the natural world coexist. The manufactured concrete that the statues were cast in nurtures coral growth, and therefore entire ecosystems. MUSA celebrates duality, diversity, and balance. It’s brand identity is the same way.